Convert Visitors Into Loyal Followers
When you display a pop-up can be just as important as the content itself. That’s why we have included advanced options for triggering pop-ups with precision based on time, location on the page, and even on CSS selectors and clicks.
An Elegant Approach To Design
Well-designed opt-in forms that look like they belong specifically to your website are key to creating trust. Blooms comes with a ton of different design settings, allowing you to adjust just about every aspect of your opt-in form.
Key Features of the Bloom eMail Opt-In WordPress Plugin
Email marketing is extremely powerful, in fact we see 20X the engagement from emails than we do from posts to our social media profiles.
Bloom lets you target or exclude specific posts and pages and display unique forms with unique offers based on visitor location and interaction.
We have built over 100 amazing templates, each of which can be completely customized using Bloom’s extensive design settings.
Bloom lets you create automatic opt-in pop-ups that can be triggered by timed delays, when a user reaches the bottom of a post or page, or even after they comment or purchase. This is an extremely effective way to generate and convert leads.
Similar to triggered pop-ups, fly-ins are another great way to grab your readers’ attention. Again, these can be triggered by user interaction such as timed delays or at the end of a page.
Sometimes there is need for a more location specific approach than you can get with a global pop-up or fly-in. That’s where inline opt-in forms come in. Simply configure your form, generate its shortcode, and place it inside the WordPress post editor.
Perfect for blog posts and content heavy pages, Bloom allows you to automatically place opt-in forms below your post or page content, capturing the attention of your most engaged readers without upsetting their reading experience.
Sidebars and footers are great places to add an opt-in box. Bloom makes it easy to add opt-ins to any widget-ready area using the Bloom widget. Create as many widgets as you like and add them to any widget-ready area on your website.
Requiring users to subscribe to your lists before gaining access to premium content is a great way increase your subscriber count. Bloom can act as a pay-wall between your free resources and your visitors, quickly turning traffic into loyal followers.
Not only do different websites, pages, and posts have different opt-in form needs, but sometimes you also want to direct specific forms and offers based on specific user interaction. The triggers below allow you to add this extra level of specificity to hone in on your audience and gain even higher conversion rates.
Choose a timed delay for your pop-ups and fly-ins so that they trigger after your readers have been on a page for a specific duration of time.
Bottom of Post
Let Bloom auto detect when your readers reach the bottom of a post or page and give your readers a friendly reminder to opt-in.
Use this trigger to display your opt-in forms only after the a visitor scrolls a defined percentage of the way down your page.
Displaying opt-in forms to readers after commenting on a post or page is a sure way to target visitors who are clearly engaged with your content.
Offer updates on future products and promotions by triggering an opt-in form for purchasing visitors right after the checkout process.
If a user is inactive on your page for too long, Bloom can be triggered to re-catch your visitor’s attention with a pop-up or fly-in.
Bloom gives you the power to display opt-in forms using integrations of the most popular email marketing systems available. Bloom seamlessly obtains information about all of your lists and subscriber counts.
Bloom comes with 115 pre-made templates that let you get started with beautifully designed opt-in forms in seconds. These can then be fully customized to look exactly they way you envisioned.
Depending on your opt-in’s location and type, you may want to place you form below or on the side of your opt-in. Bloom gives you 3 orientations to choose from: bottom, left, or right.
Select from Bloom’s different border styles and choose which edges to apply them too. You can also define an edge style that separates your opt-in’s content from its form fields.
You can add any image to your opt-in while also having the options to display it to the left, the right, above or below your opt-in’s text content.
In addition to border, edge, form field, and text content options, you also have full control over the colors that define these elements. Enjoy unlimited color options for all the elements within your opt-in forms.
Display settings are used to control where on your website your opt-in will appear, and well as when it will appear. You can choose to display your opt-in on your entire site, or you can choose to display you opt-in on individual posts or post types. Create unlimited opt-in forms and tailor them to specific pages and specific visitors to increase your conversion rates.
If you are creating a pop-up or fly-in you need to have full control over what triggers this automation. Bloom let’s you trigger your opt-ins based on a timed delay, at the bottom of a post or page, after scrolling, after commenting, after purchasing, and/or after the user is inactive on your page for a defined amount of time.
Bloom’s display settings give you global options for displaying your opt-in on selected post and page types, along with specific categories within them.
For an extra level of display targeting, you can even specify specific pages and post to either display or not display an opt-in on.
Setting up and managing your Bloom settings is anything but complicated. We’ve created a custom panel in the WordPress dashboard for easy and intuitive access to you Bloom accounts, lists, opt-ins, conversion rates, and data.
Split testing lets you compare the performance of multiple variations of the same opt-in form to help you figure out which one is the most effective. These different variations will be shown to different visitors, and their conversion rates will be compared to each other so you can see which one is the highest performing variation.
You can add an unlimited number of email marketing accounts and Bloom will organize your accounts by provider and also aggregate the lists and subscriber counts that are associated with those accounts. When you are building opt-in forms, you can then choose from any of these lists, or even setup an account on the fly.
It is almost impossible to refine and improve the way you are targeting your visitors without actionable insights around when, where, and how your opt-ins are converting the best. That’s why we’ve created a robust statistics dashboard to give you a real-time overview of Bloom’s performance.
Bloom lets you easily import and export its data from one site to another. In addition to migration, this is also a great way to backup your Bloom settings and data on a regular basis.
We know that your opt-in forms needs to be readable and accessible from all devices, allowing visitors to opt-in no matter how they are viewing your site. Blooms opt-in forms and dashboard are fully responsive and look great all the way down to even the smallest mobile devices and highest resolution screens.